Owners
Decides where the next branch goes from the patient list rather than from a property agent.
Patient map
Where your dental patients actually come from
Most clinics have a strong opinion about their catchment area and no evidence for it. Plotting patients by district usually moves the marketing budget within a week.
Patient densityRiyadh · last 12 months
Patients by area
Al Olaya412$286k
Al Malqa268$171k
Al Narjis195$118k
Hittin143$96k
Revenue by treatment
Orthodontics$214k
Implants$163k
Crowns & bridges$116k
Hygiene$67k
Most common treatment in Al Olaya: orthodontics
The map answers questions a list cannot
A patient list tells you how many. A map tells you where, and where is what decides advertising radius, opening hours and the location of the next branch.
- Patients plotted by district and density
- Filtered by period, branch, doctor or referral source
- New patients separated from returning ones
- Treatment value by area, not just patient count
- Districts you are strong in, and the ones next to them you are not
Where marketing money is wasted
Paid advertising with a radius set by instinct spends most of its budget on districts that never convert, and misses the one two kilometres further out that produces your highest value cases.
- Advertising radius set from where patients actually come from
- High-value districts identified by treatment value, not footfall
- Campaign results read by area rather than in aggregate
- Referral sources mapped, so word of mouth is visible as a geography
Deciding where a branch goes
The best evidence for a second location is usually already in the first one’s patient list: a cluster of people travelling further than they should have to.
- Clusters travelling unusual distances, which is latent demand
- Overlap between branches, which is cannibalisation
- Coverage gaps between locations in a group
Who reads the map
It is an owner and marketing tool rather than a clinical one.
Marketing
Sets the advertising radius and reads campaign results by area.
Managers
Understands why one branch fills and another does not.
By hand, and with Dentolize
Catchment is usually a guess, and an expensive one.
Doing it by hand
- A radius set by instinct
- Campaigns measured in aggregate
- Patient count treated as value
- New branch chosen by availability
- Overlap discovered after opening
With Dentolize
- A radius set by where patients live
- Results read district by district
- Treatment value mapped, not just headcount
- Chosen from clusters travelling too far
- Cannibalisation visible before it happens
Questions
Patient map — frequently asked
What does the patient map show?
Where patients live, by district and density, filtered by period, branch, doctor or referral source, with treatment value as well as patient count.
How does this help marketing?
It sets the advertising radius from evidence rather than instinct, and lets campaign results be read by area, which is where most wasted spend becomes obvious.
Can it help decide where to open a branch?
It is usually the best evidence available: clusters of patients travelling unusually far are latent demand, and overlap between existing branches is cannibalisation.
Is patient location data private?
It is aggregated for mapping and subject to the same permissions as the rest of the patient record.
Can we filter by referral source?
Yes, which makes word of mouth visible as a geography rather than as a total.
See Patient map on your own clinic
Thirty minutes on how your clinic actually runs, not a generic slideshow. We will call you within 24 hours.